SEO(SEARCH ENGINE OPTIMIZATION)
SEO stands for Search Engine Optimization.Search engine optimization is to optimize the website pages to promote the website for get ranking in search engines like Google,Yahoo,Bing , to get traffic on your website , to get lead in business and to promote the product of your company.So that your page get search firstly when some one search the keyword which is relative to your website.
Two Types of SEO
- OFF PAGE SEO
- ON PAGE SEO
OFF PAGE SEO:
Off Page SEO is an type of SEO in which we perform various activities on various webpages and on various website .Off page SEO activities is to perform the activities to create a links on another website and to increase a backlink of our website and to promote the product,services and brand. nad to get easily ranking in a search engine like google and to increase PA,DA,SERP,PR. various activities which we performed in SEO is given below:
- Search Engine Submission
- Directory Submission
- Bookmarking
- Classified Submission
- Article Submission
- Blog Creation
- Blog Commenting
- Blog Posting
- Quora Answering
- Yahoo Answering
- PDF Submission
- PR Submission
- PPT Submission
- Video Optimization
- Business Listing
- Google Mapping
- Forum Posting
- RSS Feed
ON PAGE SEO:
ON Page SEO is to optimize the web pages of own website to get better result in search engine and become in top ten searching .In On Page SEO we optimize own website and check the content of our website and some tools used to optimize the website to increase the traffic on our website ,to get lead in business and to promote the business,product and to make unique the content so that we should be first in ranking of search engine.Some of ON Page Activities are given below:
- Title
- Keyword
- Description
- Metatags
- Keyword Research
- Competitor Analysis
- Content Creation
- Content Optimization
- Image Optimization
- Video Optimization
- Robots.txt file
- Sitemap Creation
- Invisible Text
- Doorway Pages
- Cloaking
- Keyword Stuffing
- Keyword Stemming
- Google Analytics
- Web Master Tools
- Keyword Planner
- Small SEO Tools
TECHNIQUES OF SEO
- Black Hat Technique
- White Hat Technique
- Grey Hat Technique
BLACK HAT TECHNIQUES:
Black Hat Techniques are techniques in which we can optimize our website by does not following the rules and break the rules and guidelines to get instant result and to come in first in ranking and to get better result various types of black hat Techniques:
- Invisible Text
- Cloaking
- Doorway Pages
- Keyword Stuffing
- Keyword Stemming
GREY HAT TECHNIQUES:
Grey Hat Techniques is techniques in which we optimize the website and perform activities on our website by following the rules and guidelines or by breaking the guidelines in some activities for getting the better result and SERP in google to get lead in Business and to increase the ranking in google.Through this activities it take some time to get result and to get ranking in Google.
WHITE HAT TECHNIQUES:
White Hat Techniques is techniques in which we optimize the website by following the guidelines of SEO and do all activities of SEO in the limits of SEO which is set.But by white hat techniques we does not get instantly result and its takes time to get better result.In Within White Hat Techniques we have to do all work in limit and in proper manner.
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